RHQ Blog Content Architecture #

Overview #

[Downloadable Guide (PDF/DOCX)]
        ↑ download CTA
        |
[Cornerstone Article: The Complete Guide to Royalty Management]
        ↑↓ links both directions
        |
[Cluster Articles: one per topic]

Every cluster article links UP to the cornerstone. The cornerstone links DOWN to every cluster article. The cornerstone has multiple CTAs linking to the guide download. Each cluster article has a CTA linking to the guide download.

Cornerstone Article #

URL: /blog/complete-guide-royalty-management/ Title: The Complete Guide to Royalty Management for Independent Book Publishers Target keyword: book royalty management guide Role: Hub page. Summarises all 12 topics. Links to every cluster article. Multiple CTAs for guide download.

Guide Download #

URL: /guide/ (landing page with email capture form) Asset: The Independent Publisher’s Guide to Royalty Best Practices (.docx / .pdf) Delivery: Via Brevo automation after form submission (Basin → Make/n8n → Brevo) Tag in Brevo: downloaded-guide

Cluster Articles #

Each article below links to the cornerstone and includes a guide download CTA.

Cash Flow and Timing #

Currency and Reconciliation #

Accounting and Payments #

Sales Data and Automation #

Statements and Author Relations #

Contracts and Structures #

Reserves, Expenses, Operations #

Strategic and Educational #

Linking Rules #

On every cluster article: #

• Top: Brief intro mentioning it is part of the complete guide series, with link to cornerstone
• Bottom: CTA box with guide download link and link back to cornerstone
• Body: Where relevant, link to other related cluster articles (horizontal links)

Template for cluster article header: #

*This article is part of our [Complete Guide to Royalty Management](/blog/complete-guide-royalty-management/). Download the [free best-practices guide](/guide/) for the full resource.*

Template for cluster article footer: #

---

## Get the Complete Guide

This article covers one aspect of royalty management. For the full picture, including
checklists, worked examples, and practical templates, download our free guide.

[Download: The Independent Publisher's Guide to Royalty Best Practices →](/guide/)

Or read the [complete overview](/blog/complete-guide-royalty-management/) covering all
twelve areas of best practice.

Publishing Priority #

Phase 1 (publish first, highest SEO value) #

1. Cornerstone article
2. /blog/never-pay-royalties-before-received/
3. /blog/multi-currency-royalties/
4. /blog/excel-royalty-problems/
5. /blog/best-book-royalty-software/
6. /blog/what-are-book-royalties/

Phase 2 (high-value differentiators) #

7. /blog/separate-royalty-bank-account/
8. /blog/reserves-against-returns/
9. /blog/advances-against-royalties/
10. /blog/bulk-royalty-payments/
11. /blog/author-royalty-deductions/
12. /blog/choosing-royalty-period/

Phase 3 (distributor-specific, double as YouTube content) #

13. /blog/import-amazon-kdp-sales/
14. /blog/import-ingram-spark-sales/
15. /blog/automate-ingram-sales-reports/
16. /blog/no-code-automation-publishers/

Phase 4 (fill out the cluster) #

17-47. Remaining articles in any order based on capacity.

SEO Notes #

• The cornerstone should be the longest, most comprehensive article on the blog (3,000+ words). It currently runs to approximately 3,500 words.
• Cluster articles should be 1,000-2,000 words each, focused on a single topic.
• Internal links use descriptive anchor text (not “click here” or “read more”).
• The cornerstone URL should be short and evergreen: /blog/complete-guide-royalty-management/
• Update the cornerstone whenever a new cluster article is published: add the link.
• The guide download landing page (/guide/) should be a simple page with a headline, 3-4 bullet points on what is inside, and an email capture form.